United Colors of Benetton – Global Casting Competition ‘It’s My Time’ Fresh Faces 2010
A Global Casting Competition
IT’S MY TIME is a worldwide search for fresh faces and new styles for Benetton’s 2010 campaign. You could be the face of Benetton in 2010.
The Prizes
100 of you will be published in our new book and go on a 200 euro shopping spree.
We’ll fly 20 of you to New York to be in our 2010 Fall/Winter catalogue.
You’ll spend an unforgettable week in the city and work with top fashion photographer Josh Olins.
What we’re looking for
We’re looking for something different, something unconventional, something surprising, something real. It’s not just how you look but how you are.
How it works
Build a profile to express your style.
You only need to send one photo to start.
The rest is up to you.
The more you upload, the more chance you have to win.
Be creative. Show us what it means to be you and give us a window into your world.
Vote for the finalists
As part of the online community you can vote for your favourites. The top 100 go through to the final shortlist.
From the 100 finalists our panel of judges pick 20 to fly to New York for the Benetton campaign fashion shoot.
Show the world your real self. IT’S MY TIME.
Visit Benetton.
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Quick update – the competition has now closed but the itsmytime website is still alive and well worth a visit. Thousands of creative individuals from around the world have been brought together through this competition to become a community of voices, opinions and styles so stay tuned! http://www.benetton.com/casting