Bisila Bokoko,

Bisila’s Personal & Professional Background 

LADYBRILLEmag.com: Bisila you have a very interesting background. Could you share it with us?
BB: I am an African-Spaniard. I was born in Spain and both my parents are from Equatorial Guinea.
 
LADYBRILLEmag.com: You reached out to Ladybrille Magazine and me just before NY Fashion Week Spring/Summer 2010 season and we got into a rather interesting discussion about Spanish-African/Black relationship. Share with our audience what you shared with me?
BB: Well, what I shared with you was the Spanish situation with Africans. It is still very rare in Spain to see black people in department stores, banks, airports, supermarkets etc. . . And even more so, it is difficult to see Black people in top level executive or government positions. Also, a large number of Africans living in Spain are involved in activities that damage the image of all of Africans descendants. Maybe it is a consequence of the lack of opportunities in Spain for them that create these situations . . .
 
LADYBRILLEmag.com: So, it is pretty significant that as an African woman, you are the head of USCC. Do you feel any major responsibility from a cultural context in your position at USCC?
BB: Yes, very much so. I feel that I have to find the right balance between my Spanish culture and my African culture because I have both. Also, I feel I need to prove that Africans are equally capable of handling top executive positions and still remain faithful to our culture and values.
 
LADYBRILLEmag.com: Intriguing. Tell  us your career path before becoming Executive Director for USCC?
BB: I studied law and economics in Spain and the UK. I later did my Masters in International Relations in New York. My law practice was very short because I decided to focus on international business relations. I applied for an internship at the Trade Office of the Regional Government of Valencia, I was very lucky to get the job and I was sent to the New York Office to work. A few months later, they hired me. I worked for Valencia Region for six (6) years, then I got an offer to work at the Spain-US Chamber of Commerce.

LADYBRILLEmag.com: How long is your tenure as Executive Director?
BB: (Four) 4 years and (two) 2 months.

LADYBRILLEmag.com: Bisila for the people who might read this and not know the true function of a Chamber of Commerce, please explain what an organization like USCC does?
BB: The US Spain Chamber of Commerce is a bi-lateral private US non-profit organization with a $1.7 Million budget and a staff of fourteen. (Our organization) is dedicated to fostering trade, investment and institutional relations between Spain and the United States. We help Spanish corporations do business in the US. We go from helping with access to procurement processes, coordinate joint ventures, help retail businesses settle down, consulting, promoting, organizing events, processing J1 Visas etc. . . We work in all sectors: industrial, technological, renewable energies, infrastructure, food, wines, fashion, culture and many more. Also, we work the other way around helping American corporations to do business in Spain.
 
LADYBRILLEmag.com: Now that we understand what USCC does, what does it mean specifically to be Executive Director of USCC? What are your day to day duties?
BB: I provide day-to-day operational leadership including supervision of a very talented staff. I secure financial resources through membership fees and fundraising events; and develop long-term and short-term sustainability strategies with the Board of Directors. Also, I travel internationally to visit with foreign government and business leaders to discuss ways to enhance trade and promote Spain exports.

LADYBRILLEmag.com: How many departments are there at USCC and how many do you supervise?
BB: There are 5 departments: Events, Trade, Professional Exchange Program, Administration, and Protocol & Communications. I supervise all of them.
 
LADYBRILLEmag.com: That is a big deal. Share with us some of your accomplishments in your capacity as Executive Director with USCC?
BB: I played a key role in the accelerated growth of The Spain-US Chamber of Commerce, in less than three years significantly increasing revenues and growing the operating budget from $300,000 to $1.7 Million. Our growth exploded the demand for resources which helped increase the board from 21 to 40 and our staff from 3 to 14. Also, with the help of a great team and the Board of Directors, I was able to help develop and cultivate relationships with foreign heads of states, ministries of commerce/economy and international business leaders

I have also escorted US Government officials on trips to Europe to meet with the top level government officials and key business leaders to discuss expanded trade opportunities and furthering business ties. Also, under my leadership, we have brokered strategic trade partnerships between, Latin America, West Africa and the United States business development organizations. I also played a key role in securing Valencia as the host city for the 32^nd Annual America’s Cup, secured a partnership with PBS to promote two televised shows featuring Chef Mario Batali and actress Gwyneth Paltrow “On the Road Again” and “Made in Spain” featuring Chef Jose Andres to bring attention to Spain’s food, wine, and tourist industries.

Bisila on Marketing & Public Relations

LADYBRILLEmag.com: Highly impressive work and accomplishments Bisila. Your mention of PBS makes me think of how you have been excellent at reaching out to the media. How important is it to develop a relationship with media in your role as Executive Director?
BB: I believe that the reason why I (have) developed (our) relationship with the media was mainly because I offered my help first, providing information, contacts and resources to them that I thought might be useful. (As a result) it became a win-win situation for both parties. I have always thought that you have to treat media well and they will treat you well, too. We included them in our events as guests and I developed a friendship with them. I believe Journalism is a very (demanding) and difficult career and I have a lot of respect and admiration for the media.
 
Bisila Speaks on Trade Investments via USCC in Spain.

LADYBRILLEmag.com: Let’s talk trade and trade investments in Spain, especially now. Bisila, Spain, like many countries worldwide, has been hit hard with the recession. How does Spain’s current economic climate affect the USCC, its resources and activities?
BB: Well, the situation is really difficult in Spain right now, and we were hit badly. The biggest concern is the unemployment rates that are incredibly high. For the Chamber, with the crisis we have seen some disadvantages but we have also seen some opportunities. Due to the crisis more companies are looking towards doing business in (Spain’s) market and that means more work for us. But, the downside of the economic atmosphere is the challenges we are facing getting sponsorships and fundraising.
 
LADYBRILLEmag.com: I hear you on fundraising and sponsorships. Can be quite tough but indeed there are still many business opportunities. So, let’s transition to investments and doing business with Spain. In general, what are some of the key things our Ladybrille investors need to know if they want to do business with Spain? What questions should they be asking and answering?
BB: The main thing is to know about the culture of business in Spain which is quite different from America’s. It is important to know that to do business in Spain with (anyone), there (must) be a chemistry. The combination of business and pleasure is an absolute must in Spain. Of course, it is also important to look at the labor and taxation legal system which might bring some surprises. . .
 
LADYBRILLEmag.com: We will get into the legal system and taxation soon but let me throw some hypothetical(s) your way so our Ladybrille investors can see the pragmatic application of what we speak of. I am a small business looking to export goods to Spain. Assume the leg work has been done and I am now ready to ship my goods to Spain to be sold at retail outlets I have relationships with. How would the USCC help me?
BB: The Chamber could help if (your) goods are stocked in customs through our relationships in Spain. We could advise you on which transportation companies could be more efficient and reliable. Also, in case you need to increase your contacts to sell more or sell to different regions, we can help open the doors for you. If it is a new product, we can help promote your product for you.

LADYBRILLEmag.com: It sounds very good and useful. Let me give you another hypothetical. I am a medium size business selling skincare products. I have never done business with Spain but based on my research, I believe Spain would be very good for my business. How would the USCC help me?
BB: We will provide you with a list of contacts that can distribute the product and/or sell it. We can prepare the meetings for you and help you with media relations in Spain.

LADYBRILLEmag.com: Terrific. I believe you have helped crystallize some of the services USCC offers in our minds. Let me take you a different direction. Spain is well known for its renewable energies. Explain more about Spain’s notoriety with renewable energies to our readers?
BB: Well Spain is a worldwide leader in renewable energies and we have a strong presence in the US through companies like Gamesa in Pennsylvania, with more than 800 people producing wind power. Iberdrola  ( is another company) we supported recently and they bought energy in the East Coast. As a result, (they) are now becoming the biggest provider of renewable energies in the East Coast. Spain also has a leadership position in solar energy and many companies are investing and building solar parks in the US.
 
LADYBRILLEmag.com: Let’s go back to the legal questiosn I was going to ask you. First, is Spain a business friendly country?
BB: Spain is a very friendly country and I believe the most fun to do business with. As I mentioned before, the combination of business and pleasure is a rule.

LADYBRILLEmag.com: What makes it a business friendly country?
BB: What makes it (business) friendly is that for sure you will find it is easy for people to listen and meet you if you have the right contacts to introduce you. Once the door is open, all goes very smoothly. One thing you need to be aware, however, is that because (people) are so friendly, sometimes they are not direct enough and you might have a sense of waste of time if after all of the (chatting) there is no business. . .

LADYBRILLEmag.com: Okay so when you say that, give us some basic etiquette rules of doing business with Spain? What are some of the cultural norms we should be aware of?
BB: Spaniards do not go straight to business in their transactions and negotiations. They need to know and like the person with who they do business with. This is the reason why in Spain we do four (4) hours lunch and until the coffee is served no business talk has taken place. Also, it is important to take into account that Spaniards are not too good with follow up. They might disappear for a month on vacation and there is no way to reach them.

LADYBRILLEmag.com: (Laughs) Big contrast with how we do business in the States and to some extent Africa.
BB: In Spain, we eat very late. Dinner is around 10 pm if not later, and lunch and dinners are in the company of wines.

LADYBRILLEmag.com: Aha!
BB: If you follow the culture and you enjoy it, then they will trust you and they will be very happy to do business and offer their friendship. You need to understand that they take pride in their food and wines, entertainment etc. and they love to share! Spanish people are very generous and gracious host.
 
LADYBRILLEmag.com: Very wonderful information Bisila and really good to know.

Bisila Speaks on Spain-Africa Investments

LADYBRILLEmag.com: You mentioned Spain’s interest in investing in fashion. The Spanish retailer, Mango, has now opened shop in Nigeria, West Africa. There is a keen or seemingly reawakened interest on the part of Spain to really get into West Africa. Share with us some of the things Spain has in place for business with Africa and African investors?
BB: Yes, Spain has an interest in Africa and it is not a sudden interest. Spain has been doing business in Africa for a long time. Do not forget that Canary Island is politically Spanish but geographically is in Africa and has been a bridge between Spain and African for business relations. Lately, the amount of interest has increased because Africa is also very open to foreign trade. I know a lot of Spanish companies that are very successful working in Africa and they have amazing projects going on.
 
LADYBRILLEmag.com: Let’s touch briefly on taxes. Spain, like other countries, taxes foreign investors. Give us an idea of the typical kinds of taxes Ladybrille foreign investors should expect to pay?
BB: Yes, there is some taxation depending mainly on the product, but Spain is not too protectionist in this sense. It all depends on if the product is also manufactured in Spain. Also, there are a lot of incentives for foreign investment. Spain is developing programs in that sense from the central government perspective and also from the regional.
 
LADYBRILLEmag.com: Let’s come back to USCC here in the USA. What are some of the key trade events that your organization puts on to promote trade with Spain?
BB: We do seminars, direct trade missions, reverse trade missions, think tags, we publish information etc.
 
LADYBRILLEmag.com: Who are the members that make up the USCC?
BB: Spanish companies doing business in the US and US companies with interest in doing business in Spain.
 
LADYBRILLEmag.com: Anything else you want to share with us?
BB: I would like to encourage African businesses to expand their wings internationally. I believe that African business have a lot to offer. I am very proud of the level of professionalism that African people in business are showing. I believe the key is help and promote each other. Spain is a very good market for Africans and Africa is a good market for Spain. There are some African organizations and I collaborate with them, to support the triangle of US-Spain-Africa, Spain being the bridge and the facilitator for US to do business in Africa.

LADYBRILLEmag.com: I am sure our Ladybrille investors have heard you. Thank you so much Bisila for the interview. This was very informative.
BB: Thanks to Ladybrille Magazine. The reason why I reached out to you is because I was so proud of the work you are doing. It is an honor and a privilege for me to be here and I will be very happy to provide any help or support you might need. Thanks again!

~Interview Uduak Oduok
~Courtesy Photo

Related posts:

1. Bisila Bokoko Launches Bisila Wines!
2. Bobby Taylor, Ladybrille Woman of the Month!
3. Ladybrille Woman of the Month, Estella Ogbonna

Pay closer attention to the details and you might notice her curvaceous body is adorned with high profile designer (accessories and clothing) like Hervé Léger or Nannette Lepore matched with equally sexy high heel sandals. With all of these and her appearances at high profile fashion shows and events across the country, it is easy to dismiss her as one of those fashion personalities only concerned about appearances.

However, dig a bit more and spend time getting to know Saran and you will be amazed with her intelligence, character and compassion, especially for the less privileged. She is as meticulous with her work as she is her fashion, pouring so much energy into advocacy and much needed resources for the poor.

Saran was born and raised in Monrovia, Liberia. At eight years old her family left Liberia just before the first civil war broke out. Saran is one of six children (she has three brothers and two sisters). She is also the Executive Director and Founder of Face Africa, an organization taking on the challenges of clean water, education and empowerment, among many causes in Africa. The strides and impact FACE Africa is making in such short time since its establishment, is simply remarkable.

Ladybrille Magazine is honored to kick off 2010 with Saran Kaba Jones (Saran) as our Ladybrille
Woman of the Month for January. In this indepth exclusive interview, Saran gives invaluable tips to many non-profit organizations on finance, marketing, finding the right employees and staying the course.

SARAN ON HER BACKGROUND
LADYBRILLEmag.com: Saran it is a pleasure to have you as our woman of the month. You have been pushing hard with your work at FACE Africa from its inception to its continued growth and we are excited to share your story with our readers and the world.
Saran: Thank you so much! I am honored and very excited to be featured as Ladybrille Woman of the Month.

LADYBRILLEmag.com: First Saran, tell us a bit about you. How would you describe Saran beyond obviously being gorgeous and intelligent?!
Saran: Wow, thank you for the compliments. Hmmmm, how would I describe Saran? I would describe her as someone who’s very motivated, passionate about life and also very giving. She’s extremely blessed to have come across so many wonderful opportunities that has allowed her to be where she is today in life. She strongly believes in the power of relationships, mutual respect and giving back to the less fortunate. She loves to travel, cherishes her family and close friends and enjoys watching old Samurai movies.

LADYBRILLEmag.com: Where did you attend college?
Saran: I began my studies at Lesley College, a small women’s college in Cambridge, Massachusetts and transferred to Harvard University.

LADYBRILLEmag.com: What does the ‘Saran Kaba’ part of your name mean?
Saran: “Saran” means Graceful Princess and “Kaba” represents the cube structure in Mecca that is the center of the Muslim world.

LADYBRILLEmag.com: Ahhhhhh . . . that explains your graceful style. You live up to your name! (Smiles) Before we get into FACE Africa, you (must know) you’ve got an amazing sense of style.
Saran: Well thank you. (Smiles)

LADYBRILLEmag.com: How would you describe your style?
Saran: I am such a girl when it comes to dressing up. I think women should wear items that highlight their feminine curves and shouldn’t shy away from flaunting their figures. At the same time, I also think it’s very important for women to choose clothes that fit their body types and personalities and those that accentuate their positive attributes. I personally love form fitting items and tailored looks, clothes that look like they were specifically made for me. Some of my favorite designers include Hervé Léger, Nannette Lapore, Kosibah, and Christophe Decarnin.

LADYBRILLEmag.com: Speaking of Hervé Léger, you have such loyalty to the brand. When did this loyalty start?! (laughs)
Saran: Oh my (gives huge smile) I was a fan of Hervé Léger way before the brand was acquired by BCBG Max Azria and have always followed the designer and line very closely. Always wishing that one day I’d be able to wear, and afford, one. I do think Max Azria has done an amazing job in re-launching the brand and has kept true to the original look and feel of the clothing.

LADYBRILLEmag.com: Now you can afford it and you look great in them! You were involved in Boston Fashion Week 2009. Tell us a bit about that and the goal of BFW?
Saran: My involvement with BFW began in 2008 actually when I was approached by my very good friend and now partner, Prajje Jean-Baptiste, who’s also an amazing young designer. We formed a company called Fashion Expose, to market and promote fashion in Boston during BFW. Fashion Expose’s mission is to provide a platform for local talented designers and attract famed ready-to-wear brands while providing Boston with a one of a kind fashion event during Boston Fashion Week.

In only its second year, Fashion Expose’s runway show has become one of the most anticipated fashion events during Boston Fashion Week. As VP, I help to run the day to day operations along with Prajje and I also help bring in top models and designers to the Fashion Expose runway show.

SARAN ON HOW IT ALL STARTED
LADYBRILLEmag.com: Okay so let’s really get into your work with FACE Africa that we at Ladybrille Magazine absolutely love. How did FACE Africa come about for you?
Saran: I have always had a passion for developmental work, and a genuine interest and personal commitment to the reconstruction process in Liberia. I, like most Africans reject the deplorable conditions in which Liberia, along with most African countries find themselves and I felt the need to do something positive to reverse the trend. In 2005, I started personally funding the education of a young boy in Liberia and helped him get through his high school years. He is now a student at the University of Liberia. This humbling experience, knowing that I was able to impact someone’s life in such a positive way by doing so little, lead to the idea of FACE Africa.

I should mention too that Bill Clinton’s book “Giving: How Each of Us Can Change the World” also played a huge role in me starting FACE Africa. The book highlights the extraordinary and innovative efforts being made by companies and organizations—and by individuals—to solve problems and save lives. Then it urges us to seek out what each of us, “regardless of income, available time, age, and skills,” can do to help, to give people a chance to live out their dreams. It spoke to me on so many levels because I could relate to his message of “giving” and making a difference. After reading the book, I realized I could do so much more than just help one young man get an education. I needed to do something on a larger scale, to get more people involved and impact even more lives.

LADYBRILLEmag.com: Face Africa is shaping up to be something on a larger scale. What is the mission of Face Africa?
Saran: Our mission is to identify really innovative and effective nonprofit programs and solutions and help bring those programs to communities in Africa to help address some of the most critical needs.

LADYBRILLEmag.com: How is the organization achieving its stated goals and mission?
Saran: One thing that is unique about FACE Africa is that we are not interested in reinventing the wheel and creating our own programs and solutions. Rather, we want to find those programs that have already been tested and proven to be effective in other developing countries, and simply replicate those programs in the communities that need them. So we achieve our goals and mission by forming partnerships with other organizations that have implemented successful programs and simply replicating those programs in communities in need.

SARAN ON THE BUSINESS OF NON-PROFITS
LADYBRILLEmag.com: That makes sense, especially for non-profits and is a nice transition into my next question. Very often for non-profits, the number one reason why they fail is lack of funding. How has FACE Africa managed to get funding and grow, especially during these hard times?
Saran: We began operating during the economic downturn when a lot of businesses and nonprofits were suffering. However, I think people understand the importance of non-profits and the necessary work they do for people and all around the world. While people are still giving, they are now being more selective on which organizations they give their monies to. So setting yourself apart from everyone else and really connecting your goals and missions with potential donors and supporters is key.

We have been able to do this as well as identify creative and nontraditional ways to fundraise. Within six months of us becoming a registered 501(c)(3), we raised close to $20,000 and were awarded a $30,000 a year Trust for 30 years from the All for Africa Palm Out Poverty Initiative. Facebook and Twitter both played a huge role in helping us win the All for Africa Trust.

SARAN ON PUBLICITY AND GOOD EMPLOYEES
LADYBRILLEmag.com: Another good segue into my next question. Publicity is also usually a stumbling block with many non-profits. A great non-profit might exist but no one really knows they do. What has FACE Africa done differently to bring media and individual attention to it?
Saran: I think for a lot of donors and supporters, the person/people behind an organization is as important as the organization itself. So it’s very important to put a “face” to the organization so that people can feel more connected. Before we registered FACE Africa as a non-profit, I spent almost two years building relationships, networking, talking about the organization and our goals and mission, and really laying the foundation for what was to come. By the time we got our IRS determination in January 2009, people already knew about FACE Africa and did not have a hard time connecting with us.

As I mentioned earlier, setting your organization apart from all the others is also very key, and of course communication. Keeping your supporters in the loop and updating them constantly with new developments, achievements, future goals etc is key.

As we all know, social media is a very powerful tool today and almost every major business, organization, and personality now have a Facebook page and/or twitter account. I personally, am very active on Facebook and twitter and understand the important role they play in connecting people with our organization and message. During the All for Africa Trust competition for example, we were going up against such notable competitors as the Batonga Foundation headed by the star power of singer Angelique Kidjo. We campaigned heavily through Facebook and Twitter to get 54% of the 80,000 votes that came in to help us win the trust.

LADYBRILLEmag.com: I remember the campaign. What phenomenal results tapping into the power of social media, and established relationships.

LADYBRILLEmag.com: Let me take you a different direction, still under the business framework. Good people (good employees) are always hard to find for any organization and the (difficulty) is compounded when it is a non-profit. Turn over rates at non-profits are quite high. What are some of the strategies you have put in place for hiring and keeping the right people?
Saran:We are still a very young and small organization and have not gone through any major hiring process yet. Our management team includes myself, Armah Kpissay, our clean water program director, a legal advisor, financial accountant and a consultant. Everyone works on a pro-bono basis. As we grow, we will be looking for people to join the organization and my goal is to recruit dedicated, diverse, and intelligent individuals who believe in our mission and would like to use their experience and expertise to support our small but growing organization.

SARAN ON PRIORITIZING AS A NON-PROFIT
LADYBRILLEmag.com: Let’s talk about the various aspects of Face Africa. I know FACE Africa encompasses so many aspects, clean water being one. How do you choose what is priority to focus on in trying to make a difference?
Saran: There are so many challenges in Africa and everywhere you turn, there is an opportunity to make a difference. When we first launched, education was our primary focus because I strongly believed, and still do, that the most effective way to bring about positive change in Africa was to invest in the education of young children. In fact FACE stood for “Fund A Child’s Education.” After a field visit to Liberia in October 2008, I realized the huge challenges facing the Liberian population, not just in the area of education but in areas like water and sanitation, health, nutrition and so on.

The long and devastating civil war had left the country’s infrastructures in ruins – roads, buildings, health clinics, communications networks, schools, farms and factories were almost totally destroyed. With an 80% unemployment rate; extreme poverty with average earnings of $1 a day; no electricity; no running water or sewage system; and an inadequate education system, the country had enormous needs.

With this in mind, I decided to shift the focus of the organization to target not just education but also the issue of water, health and economic opportunities for women. Of all those areas, I felt access to clean water and sanitation was priority. Liberia’s population is estimated at 3.5 million. Over 3 million Liberians have no access to clean water and safe sanitation facilities. We all know the statistics: over a billion people worldwide do not have access to clean water and proper sanitation and waterborne diseases kill an estimated 3.5 million children under 5 each a year globally — more than HIV and malaria combined! The numbers in Liberia tell the same story: 1 out of 9 Liberian children die before their 5th birthday, — malaria, diarrhea and respiratory illnesses like pneumonia being the leading causes of death.

In 2009, we began implementing our first clean water initiative in Barnesville, Liberia. The project involved the installation of a water purification system known as Skyhydrant. Manufactured by engineering giant Siemens, the system can produce up to 20,000 liters of drinking water per day. The second part of our clean water program involves a partnership with Procter & Gamble where we will procure and distribute PUR, their point-of-use water treatment solution.

LADYBRILLEmag.com: The reality and statistics are truly always disturbing to hear. With such reality, when you visited Liberia for FACE Africa work, what was that experience like?
Saran: I took a field visit to Liberia in October 2008 and then returned again in May of 2008 to begin the clean water work. Both trips were extremely humbling and inspiring. The visit in 2008 allowed me to see first hand the challenges and needs of the country and what I felt we could do to address some of those needs. My second trip was in 2009 to begin the work on the water purification system. Seeing the project come alive was beyond inspiring. From selecting the community for the pilot project to digging the ground for the tower and installing the water purification system, the entire experience for me was like a dream come true. Knowing that the work we were doing would potentially improve the lives of hundreds of people, especially children, was so humbling. But at the same time, I also knew that this was only the beginning and that there was much more work to be done.

LADYBRILLEmag.com: Indeed there remains so much work to be done and for the many nonprofits I have talked with, it can feel overwhelming at times. How long was it prior to that visit since you left the country?
Saran: I left Liberia in 1989 right before the war broke out. I went back for the first time in 2008, almost 20 years later.

LADYBRILLEmag.com: Twenty years is quite a long time. . . Ladybrille readers are familiar with Liberians like Korto Momolu and Maimah Karmo. Both have quite unique stories on their families having to flee the country because of the war. Do you share a similar story?
Saran: My family also had to leave Liberia due to the war. I must say that my immediate family and I were very fortunate and did not go through some of the hardship that others did. We moved to Cote d’Ivoire, where my mother is from, and then lived Egypt, France, and Cyprus before I came to the U.S. for school.

SARAN ON THE 1ST ANNUAL FACE AFRICA GALA AT THE TAJ BOSTON
LADYBRILLEmag.com: Tell us about your first ever upcoming FACE Africa Gala?
Saran: We are very excited about FACE Africa’s inaugural Gala! The event will commemorate United Nations World Water Day and will raise funds and also awareness of our clean water initiatives in Liberia. All funds raised during the evening will go towards the installation of multiple water purification systems and the distribution of PUR in Liberia. We plan to begin our next water purification system installation this spring at the Soul Clinic Orphanage in Monrovia.

LADYBRILLEmag.com: When does it take place?
Saran: Saturday, March 20th at the Taj Boston.

LADYBRILLEmag.com: Beyond having a great time, what is the Gala about?
Saran: Galas and benefits are a significant part of most non-profits’ fundraising efforts. We are looking to have an event that brings people together and raises awareness for FACE Africa and our clean water efforts, while offering the opportunity to raise money. The evening will include a cocktail reception sponsored by Grey Goose, a silent auction with some an amazing list of items, a 3-course dinner, award presentation, speaking program, music and entertainment. It is shaping up to be a great event and Ladybrille readers can get more information or purchase tickets at: http://faceafrica.org/events.htm.

LADYBRILLEmag.com: Who are the anticipated guests?
Saran: We are expecting 250 – 300 people and the event is opened to the public. Anyone can purchase a ticket to attend. We are anticipating a stellar guest list of corporate and government leaders, celebrities, community members and supporters including: John Legend, Dikembe Mutombo, Senators Jack Reed (D-RI) and John Kerry (D-MA), Singer/Song Writer Akon, the Liberian Ambassador to the U.S. Nathaniel Barnes, Mayor E. Denise Simmons of the City of Cambridge, Actors Forest Whitaker and Jeffery Wright, and Governor Deval Patrick among others. Peter Thum, Founder of Ethos Water and Former Vice President at Starbucks will be honored during the event for his dedication to raising awareness of the World Water Crisis.

LADYBRILLEmag.com: What has the preparation process been like so far?
Saran: It has been very productive so far. We have an amazing team and a host of people who have lend a lot of support. Our Host Committee has been extremely helpful and things are moving along quite well with the planning. We just partnered with Colette Phillips Communications, a full service public relations and marketing communications firm that is helping us with our marketing and PR efforts for the Gala.

SARAN ON HOW TO GET INVOLVED WITH FACE AFRICA
LADYBRILLEmag.com: How can our readers help your efforts and that of FACE Africa?
Saran: There are so many ways to get involved with FACE Africa and help our efforts. One of the best ways to support FACE Africa is to spread the word and raise awareness about our vital work. Introducing FACE Africa to a foundation or corporation that might be interested in funding our work is a great way to help too. In line with that is also are matching gifts programs which is an easy way for someone to double their
fundraising totals.

Individuals can also help fundraise for FACE Africa through sponsored events, yard sales and even eBay auctions. They can also set up their own fundraising pages using sites like chipin.com or www.justgiving.com. Volunteering skills and services like photography, graphic design, and writing are all ways to help. For more information on how to get involved, please visit: http://faceafrica.org/get_involved.htm.

SARAN’S INSPIRING WORDS FOR NON-PROFIT ENTREPRENEURS

LADYBRILLEmag.com: There are many who are spearheading non-profit organizations and are right now very frustrated, share with them three key pieces of advice to inspire them?
Saran: Hang in there. It’s a very demanding line of work with lots of pressure sometimes as so many people and sometimes entire communities depend on you and your organization. But it is also a very rewarding and fulfilling field to be in and you have the potential to have such a huge impact on so many lives. For any nonprofits, development and fundraising is key so I would advise them to take a very hard look at their current development and fundraising efforts and see if any improvements can be made. Lastly, having a strong board is key for any organization and this is my current priority at FACE Africa. Building a strong board that can contribute the “3 Ws”: Wealth, Wisdom and Work.

LADYBRILLEmag.com: One last thing we know you have been a ladybrille magazine reader for a while now, what do you like most about the magazine?
Saran: I was a fan of Ladybrille when it was just a blog! It has now become this media empire that is so much more and I’m really glad to have witnessed this growth. I am a big fan of course of the Woman of the Month piece and I was proud when Maimah Karmo and Korto Momolu were featured. I happen to know both ladies and I’m such a huge fan of their work.

LADYBRILLEmag.com: Thank you Saran and congrats on being our Ladybrille Woman of the Month
Saran: Thank you Uduak and the entire Ladybrille team for the wonderful opportunity. As always, I appreciate the love and support you have shown me and hope you will continue to support us and the work that we do.

Purchase Ticket to FACE Africa 1st Annual Gala here.
Visit FACE Africa official website.
Join FACE Africa Facebook  group.

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Related posts:

1. Dikembe Mutombo Special Guest at Face Africa 1st Annual Gala A Clean Water Benefit
2. Ladybrille Woman of the Month, Funke Adenodi Akinbuli
3. Ladybrille Woman of the Month, Ausma Khan

Shopping? What shopping? Nope! You don’t get that either. What about reality shows like American Idols, America’s Next Top Model, award events like the Grammys, The Oscars? You’ve gotta be kidding, right? Nope! You don’t get access or any information on that either. Maxwell just launched a “HOT” album. Really? “Oh how exciting!” But Oops! Too bad you had no idea and you can’t get that information anywhere in the country you live either! To get these information, you have to depend on your friends or family who visit from the USA/Europe once in a blue moon or every three to five years to bring you copies of Vogue, Essence, US Weekly, New York Times or what have you. Not cool!

While it might seem unimaginable, that has been the exact reality for millions of American and European based Fashion-forward Africans, for decades. Blame it on infrastructural issues or what have you, but it seemed absolutely impossible to get access to fashion and entertainment pop culture that paralleled those cited above, that is until 2006! In 2006 a twenty-two year old (22) Canadian based Nigerian fashion-forward woman took matters into her hands and decided to change this reality, literally causing what is now an online African fashion revolution.

This 22 year old woman, now 25, is Uche Eze fondly known by her fans and readers as Bella Naija. A big fan of privacy (this is her second interview since the first granted to True Love, West Africa Magazine), she created a blog hosted on blogger under an anonymous identity “Bella Naija” that was primarily an accumulation of scanned magazine articles, pictures and occasional interviews of Nigerian fashions and fashion personalities. Once Fashion-forward Nigerians across the globe caught on to it, they ate it up like the starved fashion victims they had been for decades. Bella Naija continued to tweak and grow her audience adding music, weddings, events, an the highly coveted ‘Aunty Bella’ column, among many features.

 
The Bella Naija blog readership grew rapidly and it became clear Bella Naija needed to make some key decisions about the future of the blog. Her decision ultimately involved relocation back to Nigeria, establishing Bainstone, corporate company for Bella Naija, and in July of 2009, quitting her 9-5 to pursue Bella Naija, fulltime. Today, Bella Naija the Blog is an online fashion and entertainment portal serving Nigerians and lovers of Nigeria’s fashion and entertainment culture worldwide with features that include fashion, music, film, weddings and events.

Bella Naija has been an inspiration to many including us at Ladybrille, the absolutely fantastic Senegalese blogger Yaye Marie and countless others. With the many remarkable Ladybrille Magazine Women of the Month we have had the honor of featuring this year, we couldn’t think of a better way to close out 2009 than to celebrate, for the whole month of December, this remarkable young woman, her success, achievements and inspiring qualities. Enjoy our exclusive interview and Ms. Uche Eze, on behalf of the entire Ladybrille Team, we congratulate you for being our Ladybrille Magazine Woman of the Month!

LADYBRILLEmag.com: Uche (Bella Naija) we knew we had to end 2009 with a feature on you. Your accomplishments have been simply remarkable! How are you?
Bella Naija: I am great. Thank you. I am so humbled and honored to have been chosen as your final ‘Ladybrille Woman’ for 2009.

LADYBRILLEmag.com: (smiles) Before we get into it, could you share with our very diverse audience the meaning of your full name?
Bella Naija: My first name is Uchenna (pronounced “uuh-chain-na”) which means father’s mind. While my last name is Eze (pronounced “A-zay”) which means King.

LADYBRILLEmag.com: (Bella, why don’t we start by you painting the picture for us). What was the fashion landscape like in terms of Nigerian fashion when you started Bella Naija?
Bella Naija: The fashion landscape when Bella Naija started in 2006 was vibrant. New crops of designers such as Jewel by Lisa and Lanre Da Silva Ajayi were blossoming. While  icons like Tiffany Amber kept pushing things up a notch! It was so exciting . . . and it still is.

LADYBRILLEmag.com: You were based in (Canada) when you started Bella Naija but you have since moved to Nigeria. Why?
Bella Naija: I had just graduated from the Richard Ivey School of Business, University of Western Ontario. I was resuming my first ever post-graduation job with Shell in a few weeks so I had some time off. It was never planned. I just started it spontaneously. Even the name (Bella Naija) was an on-the-spot decision that blossomed into what we have today. After Canada, I lived in London UK for a year and then moved to Nigeria. As per why I moved, I LOVE Nigeria. Lagos is the city of my dreams despite all the craziness. I just had to move back. The most important factor was my parents. I missed them and wanted to be closer to them.

LADYBRILLEmag.com: Had you lived in Nigeria prior to relocating there?
Bella Naija: I grew up in Nigeria, went to University in Canada when I was a teenager.

LADYBRILLEmag.com: (Let’s go back to Bella Naija the company) What is the company’s mission and vision?
Bella Naija: Bella Naija’s vision is to provide relevant African content online to inspire!

LADYBRILLEmag.com: I can imagine there have been some adjustments but specific to Bella Naija the (website), how have you been able to deal with the country’s constant electricity/power outages to maintain a freshly and constantly updated website? Are you running your generator 24/7?
Bella Naija: To be honest, it is really challenging but I am up for it! When I moved to Nigeria, I did not move with ‘rose colored glasses.’ I knew the issues and prepared for them by crafting a solid business plan and PRAYING!

LADYBRILLEmag.com: (Speaking of a solid business plan), what do you attribute Bella Naija’s success to?
Bella Naija: God. Absolutely. Every decision I have made regarding Bella Naija and every single bit of success I attribute to God and I am very grateful.

LADYBRILLEmag.com: What is your priority for the company?
Bella Naija: The priority is to keep delivering quality online content to our readers.

LADYBRILLEmag.com: As an entrepreneur and owner of a fast growing online media company, what would you say are the three biggest challenges, beyond power outages, of running a business?
Bella Naija: Reliable internet access, quality staff, (because it is a new sector, not many people understand the concept of an online business and what it takes to excel and deliver in their roles), valuing your business and services.

LADYBRILLEmag.com: Bella Naija’s parent company is Bainstone Limited. Why the name Bainstone and are there any plans for new subsidiaries in the next year or two?
Bella Naija: BainStone is Bella Naija’s parent company. It was founded in 2009 and we have great plans for it. There are 3 main divisions: Online Media which is what BellaNaija.com falls under, online Marketing and a Bespoke Consulting Unit.

LADYBRILLEmag.com: As it stands, we can probably count less than five successful online Nigerian owned fashion companies. How do you think new technology and accessibility to these new technologies, within Nigeria, will change that?
Bella Naija: There are plans in place to improve the internet connectivity in Nigeria from 2010. That will definitely have a positive impact. We have so many talented people who are looking for an outlet to express themselves. The internet is the perfect avenue.

LADYBRILLEmag.com: Let’s talk about Nigeria’s fashion and entertainment industry. What impact do you think it will make on the world map, especially in relevant markets like the USA, Japan, China and the UK?
Bella Naija: As we have seen over the last few years, there is something truly special about Nigerian pop culture. I definitely see bigger things happening soon. However, to have sustainable success, it goes beyond talent. Discipline and planning is key.

LADYBRILLEmag.com: What will you say is the state of Nigeria’s fashion industry? What strides are Nigerian fashion designers making, if any, to make their marks on the global map?
Bella Naija: The Nigerian fashion industry is growing and truly becoming an ‘industry.’ Designers are branching into diffusion lines and looking for ways to expand and mass produce their pieces. The recent showings at the ARISE fashion shows in Johannesburg, New York and London have really contributed to the success. ‘Nigeria’s got talent’ and we are going to make an impact! However, as I mentioned previously, it goes beyond talent. You have to balance creativity with bottom-line awareness.

LADYBRILLEmag.com: What about music and film, your thoughts?
Bella Naija: The music and film industries are improving as well. For film, I am really looking forward to homegrown talent shining on the world stage.

LADYBRILLEmag.com: What are names in fashion and music that you feel have great crossover appeal that our audience should watch for?
Bella Naija: Honestly, it is difficult to predict! These things take serendipity. Who would have known Jason Wu would be the international fashion wunderkind of 2009. Only God knows.

LADYBRILLEmag.com: These days, both the West and even certain parts of Africa (South Africa) are taking stabs at Nigeria’s image, using a few “bad eggs” to brand the Nigerian as fraudster, among many negative images. Could you share with us, from a fashion and entertainment perspective, some of the efforts that the country and its youths are taking to combat and rebrand the Nigerian, especially to Western countries?
Bella Naija: Their work and accomplishments speak for themselves. If you are African or Nigerian in your office doing a 9 to 5 and you are diligent and honest in your job, you are rebranding Nigeria! It’s not about a big PR project. I truly believe it’s the power of one, everyone of us.

LADYBRILLEmag.com: For our readers who want to be in your position someday, what is the best career path you think they should take?
Bella Naija: There is no fixed career path. My advice is to look inwards, find your passion, find your niche and go for it! Don’t over-think it. While you are ‘thinking’ someone might launch your idea.

LADYBRILLEmag.com: For a long time, you were very big on not having your name revealed as the founder of Bella Naija. Why did you decide to lose the anonymity?
Bella Naija: I am an extremely private person. I really value my privacy – especially for the sake of family and relationships. I was having a conversation with someone and I said I would give up every business success including Bella Naija to have a happy family life and it’s true. That is my priority.

The anonymity was not planned but I am so grateful it worked out that way. I wanted to and still want to remain in the background. As per why I decided to “lose” my anonymity, due to some business plans and meetings, people started finding out who I was. I knew it was only a matter of time before someone published something so I decided to do it on my own terms. I’m grateful to True Love West Africa for giving me that opportunity.

LADYBRILLEmag.com: Okay enough business talk. (Laughs) Let’s talk about Uche! You sound like a very busy lady. What do you do to relax?
Bella Naija: I sleep. Honestly, that is my oasis. Quality sleep. I am happiest spending quality time with my family and friends.

LADYBRILLEmag.com: When was the last time you took a vacation? (Laughs)
Bella Naija: I went to South Africa earlier this year. I had been there on business trips in the past but never truly explored and enjoyed the country. I got to do that this time.

LADYBRILLEmag.com: We love shoes, clothes, makeup, everything fashionable. What is your fashion addiction, (if any)?
Bella Naija: Though I love fashion – clothes, shoes etc…I do not get attached. I give away most of my ‘fashion items’ several times a year.

LADYBRILLEmag.com: What do you want for Christmas?
Bella Naija: I want to spend time with my family! I am also looking forward to going to my hometown in Enugu (Eastern part of Nigeria).

LADYBRILLEmag.com: Thank you Uche. You are an inspiration to many, myself included. Keep up the great work.
Bella naija: Thanks so much Uduak. I am a huge fan of Ladybrille. Your hardwork and dedication is so inspiring. Wishing you all the best and success in 2010. Thank you to the entire Bella Naija team, contributors and readers. For everyone reading this, have a great holiday and a blessed new year!

LADYBRILLEmag.com: Thank you. Wishing the very best for you as well!

~Interview by Uduak Oduok
~Photo: Bella Naija in Tiffany Amber at the recent Tiffany Amber Sample Sale

Related posts:

1. Uche Eze-Bella Naija on Oprah’s Beauty Around the World with Jessica Simpson on March 3rd, 2010
2. Uche Eze-Bella Naija on Oprah’s ‘Beauty Around the World’ (Video)
3. TINU, Ladybrille Woman of the Month, Talks Wild Things and her Shoeholic Addiction

After doing my “Iyadede research ” (as I prepared for this interview) I have become a fan of the fresh 80′s vibe that her music exudes. She is definitely a force to be reckoned with and once you hear her music, I am sure you will be a fan as well! With her must listen to songs like “Brimstone and Fire” & “Emergency,” without further ado, it is my pleasure to introduce to you our Ladybrille Woman of the Month, Sabrina Iyadede!

LADYBRILLEmag.com: How did “Iyadede” begin in the music industry?
Iyadede: I started in Belgium on several Projects. One of them being a jazz/ trip hop group named Red Avenue, formed by Me and a Russian Dj/ trumpet player. We released an album on Bonzai Record, named “Breathing.” I also did back vocals for a lot of great artists worldwide, including Zap Mama.

LADYBRILLEmag.com: What were some of the obstacles you faced upon getting your feet planted in the music industry and how did you overcome them?
Iyadede: I think the main obstacle is one’s mind. As a young black african woman, it is easy to tell yourself that ” it is impossible.” I don’t think I overcame all obstacles yet as there is more to come but I have definitely set my mind to doing what pleases me and to live life to the fullest. . . I think it is a must considering where I come from. (smiles)

LADYBRILLEmag.com: Being that there are so many untapped styles of music, what do you feel you contribute to the music world?
Iyadede: I was born in Africa (Rwanda), raised in Europe. I lived in America and I have traveled a whole lot in between from Sweden to Israel. I think I render that very well in my music. . . I have absolutely no boundaries and I m not trying to fit in any genre. It is also a metaphor of how I live my life and how I think the world should be. My sound is fun, yet speaks about interesting subjects like colonization, or politics (I am very sleek about it). I can make people dance while giving them something to think about. I hope I am a modern image of the young African woman too.

LADYBRILLEmag.com: What messages do you want to pass through your music?
Iyadede: It is hard to put it in a few words. I haven’t traveled the whole journey yet. But for now. . . “just do you” (laughs)

LADYBRILLEmag.com: How do you get into a creative zone or what inspires you and why?
Iyadede: I have a very honest way of writing my songs, I like them to be like pictures of one particular moment. So I usually write and record the same day. . . I hear the melodies, and the lyrics naturally come to me . . . It’s always about a subject that was on my mind for the past days or weeks, but the song usually materialize at once. It ‘s really. . .magic. . .In about (twenty) 20 minutes I hear the song, melody, lyrics everything. Later on I listen to the recording and see what it does to me. . . if I like it, I keep it. If not, it joins the long list of songs of mine no one has heard yet. . . We’ll see what I will do with them down the line. . . The creative process is my favorite part. I always keep it truthful, spontaneous and powerful.

LADYBRILLEmag.com: (Speaking of truthful, spontaneous and powerful) are there any other art forms that you use to express yourself?
Iyadede: I shoot and edit videos, they are mood videos, no subject in particular, but a feeling. I call them ceremonies. I draw. . . nothing exposed yet but may be one day.

LADYBRILLEmag.com: What should (we) expect to see in the near future from “Iyadede”?
Iyadede: More and more music of course. One of my dream is to record a pop album entirely played by a classical Orchestra. (smiles) Maybe a small artisanal coffee brand, we have planted coffee on my late grandmother ‘s land. . . and eventually a story I would love to turn into a movie. We will see what the future holds for me, or more what I will do in the future, it’s all up to us isn’t?

ROBOT LOVE by Iyadede

loVE RobOT (iyaDedE/Blessoill/Charlemagne graphix) from Iya Dede on Vimeo.

To listen to her music and learn more about her, visit her many sites below:
www.twitter.com/iyadede
www.myspace.com/iyadede
www.iyadede.com
www.youtube.com/siyadede

~Article by Toya Thomas/T.Church
~Photo courtesy Iyadede

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1. Ladybrille Woman of the Month, Douyé
2. Ladybrille Woman of the Month, Abenaa Frempong-Boadu
3. AFI’s Dr. Precious Moloi-Motsepe, Ladybrille Magazine Woman of the Month

Ramona lives and breathes her company, Uptown Liz, because for her, it’s more than just a business. It is really “retail philantrophy.” Let’s just say amidst the cheesy retail attempts to label something “charitable,” Uptown Liz brings consumers quality goods that really do “give back” to the cause. It is definitely a win-win situation all around.

Ladybrillemag.com caught up with this remarkable woman to discuss her life, her business, how she stepped into the role of a breast cancer advocate and what she is doing to help further the breast cancer awareness cause, among many other charities and disease awareness organizations. Keep reading, be inspired, check out www.uptownliz.com and join the cause!

LADYBRILLmag.com: Paul Newman said it best – “I don’t think that there’s anything exceptional or noble in being philanthropic. It’s the other attitude that confuses me.” Please share with us the concept behind what you call “Retail Philanthropy.”
Ramona Russell: How fitting you used this quote. It is one of my favorites – from one of my favorite people – and I have it on my marketing Web site.

The concept of retail philanthropy is using product to benefit charity. Uptown Liz promotes companies whose products benefit charitable organizations in hopes that more consumers will “shop for a cause,” which will encourage more companies to donate.

LADYBRILLEmag.com: Uptown Liz was founded in honor of your sister Elizabeth Ann Overturf. Can you share a little bit about her story/battle with breast cancer, her dreams and why you began this company?
Ramona Russell: Liz found a lump in her breast at 23 years old and her doctor told her there was no chance of it being cancer and not to worry. A few years later she started having soreness and pain in her back, neck, and ribs but thought nothing of it until one day she got up from bed and could no longer walk. After multiple tests, a bone scan was done and the doctors discovered she had cancer on numerous bones…a terminal diagnosis of stage 4 metastatic breast cancer soon followed – she was 26 years old at the time. She died at 28 after a long and painful battle.

Liz had hopes and dreams, not so different from most people. She wanted to finish college, own a home, but most of all she wanted to be married with children. She was beautiful, generous and brilliant. She loved to cook and could answer almost every question on “Jeopardy”. Her laser sharp sense of humor and impersonations made everyone laugh until they cried.

Liz was also a fashionista; she loved clothes, handbags, shoes, jewelry and perfume. One of her dreams was to own a clothing boutique. Because this was one of many dreams cut short for Liz, I decided to create Uptown Liz and launch it on what would have been her thirtieth birthday, July 17, 2007.

LADYBRILLEmag.com: Do you love to shop as much as your sister did? Who are your favorite designers or brands?
Ramona Russell: I do like to shop, but not as much as Liz did; I’m not quite the fashionista she was. My favorite places to shop are Nordstrom, J.Crew and Banana Republic. My favorite designers/brands are Juicy Couture, BCBG, Michael Stars, Paige and J Brand.

LADYBRILLEmag.com: You not only founded Uptown Liz, but also Type A Solutions (Public Relations and Marketing company). What has been your biggest challenge in balancing two successful businesses?
Ramona Russell: I am not really balancing two businesses at this time. As soon as I launched Uptown Liz, it took off faster than I imagined, which forced me to put most of my time into it. I stopped taking marketing/PR clients and focused solely on Uptown Liz.

The biggest challenge for me is learning where to put my time and focus on what part of the business. There always seems to be several things that all need to be done at once (and that are equally important).

LADYBRILLEmag.com: No matter how successful, we all have days of defeat, so how do you keep going amidst those times?
Ramona Russell: I definitely have my bad days about the business. Despite its success, I have my doubts that the business will succeed to the level I want it to. Sometimes those bad days (or doubts) lead to new ideas on how to solve something, and other times I just let myself have the bad days and move on.

LADYBRILLEmag.com: For our readers that are walking through cancer with loved ones, can you share something you’ve experienced regarding the everyday care and holding on to hope during their battles?
Ramona Russell: I will speak to what it is like to be a close family member of someone battling a very, painful and terminal cancer. Since my sister was diagnosed terminal from the beginning (after being misdiagnosed at 23) – and was in so much pain – it was hard to have hope. It was two and half years of (mostly) bad news, hospital stays, chemo, radiation, etc. Despite that, you still find yourself hoping for a miracle; I think it’s human nature. And when you are at the end of it, there is nothing that feels more empty, sad or lost. It’s a great feeling of despair.

I knew from the beginning (without a doubt) that I would do whatever it took to help my sister. I knew our time was limited, and I wanted to be able to look back and know I was there for her.

LADYBRILLEmag.com: Any special message to breast cancer survivors and their families this special month of October?
Ramona Russell: My message would be to put your health first, because without it, you have nothing. Part of my goal with Uptown Liz is to encourage people to be their own health advocate. If you know something is “off”, keep digging until you find the answers. Just because someone is a health care professional doesn’t mean they are right 100% of the time. You are in charge of your body and no one else will take it as seriously as you will.

~Interview Camille Wall

**************************************

Ramona vit et respire sa compagnie, Uptown Liz, parce que pour elle, c’est plus qu’une simple entreprise. Il est vraiment “Philantrophy de détail.” Disons juste au milieu de la cheesy tentatives de détail pour qualifier quelque chose de «bienfaisance», Uptown Liz introduit les marchandises de qualité aux consommateurs qui doivent véritablement «redonner» à la cause. Il est définitivement une situation gagnant-gagnant tout autour.

Ladybrillemag.com rattrapé avec cette femme remarquable pour discuter de sa vie, son entreprise, comment elle monta dans le rôle d’un avocat cancer du sein et ce qu’elle fait pour aider davantage la cause du cancer du sein prise de conscience, parmi beaucoup d’autres organismes de bienfaisance et d’organismes de sensibilisation aux maladies . Continuez à lire, s’inspirer, consultez www.uptownliz.com et rejoignez la cause!

LADYBRILLmag.com: Paul Newman a dit le mieux – “Je ne pense pas qu’il n’y a rien d’exceptionnel et de noble dans l’être philanthropique. C’est l’attitude des autres qui me confond. S’il vous plaît de partager avec nous le concept derrière ce que vous appelez “Retail philanthropie.”
Ramona Russell: Comment montage que vous avez utilisé cette citation. Il est un de mes favoris – d’un de mes préférés des gens – et je l’ai sur mon site web-marketing.

Le concept de la philanthropie de détail est l’utilisation du produit de bénéficier de charité. Uptown Liz encourage les sociétés dont les produits bénéficient les organismes de bienfaisance dans l’espoir que les consommateurs seront plus “Magasiner pour une cause», qui incitera les entreprises à faire un don.

LADYBRILLEmag.com: Uptown Liz a été fondée en l’honneur de ta sœur, Elizabeth Ann Overturf. Pouvez-vous partager un peu de son histoire / bataille contre le cancer du sein, ses rêves et pourquoi vous avez commencé cette entreprise?
Ramona Russell: Liz trouvé une boule dans la poitrine à 23 ans et son médecin lui a dit qu’il n’avait aucune chance de celui-ci étant le cancer et ne pas s’inquiéter. Quelques années plus tard elle a commencé à avoir des douleurs et des douleurs dans le dos, le cou et les côtes, mais n’y pensais pas jusqu’à ce qu’un jour elle se leva de son lit et ne pouvait plus marcher. Après plusieurs tests, une scintigraphie osseuse a été fait et les médecins ont découvert qu’elle avait un cancer sur de nombreux ossements … un diagnostic administration de l’étape 4 Cancer du sein métastatique, bientôt suivi – elle avait 26 ans à l’époque. Elle est morte à 28 après un combat long et douloureux.

Liz avait de grands espoirs et de rêves, pas si différente de la plupart des gens. Elle avait envie de terminer des études universitaires, posséder une maison, mais la plupart de tout ce qu’elle voulait se marier avec des enfants. Elle était belle, généreuse et brillante. Elle aimait faire la cuisine et pourrait répondre à presque toutes les questions sur «Jeopardy». Son sens aigu de l’humour au laser et des imitations fait rire tout le monde aux larmes.

Liz était aussi un fashionista, elle aimait les vêtements, sacs, chaussures, bijoux et parfums. Un de ses rêves était de posséder une boutique de vêtements. Parce que ce fut l’un des nombreux rêves raccourci pour Liz, j’ai décidé de créer Uptown Liz et lancez-le sur ce qui aurait été son trentième anniversaire, Juillet 17, 2007.

LADYBRILLEmag.com: Aimez-vous la boutique d’autant que votre sœur a fait? Qui sont vos créateurs préférés ou marques?
Ramona Russell: J’aime faire les magasins, mais pas autant que Liz a fait; je ne suis pas tout à fait la fashionista qu’elle était. Mes endroits préférés sont la boutique de Nordstrom, J. Crew et Banana Republic. Mes designers favoris / marques Juicy Couture, BCBG, Michael Stars, Paige et J Brand.

LADYBRILLEmag.com: Tu n’a pas seulement fondé Uptown Liz, mais aussi des solutions de type A (relations publiques et du marketing en entreprise). Quelle a été votre plus grand défi de concilier deux activités couronnées de succès?
Ramona Russell: Je ne suis pas vraiment d’équilibrage de deux entreprises en ce moment. Dès que j’ai lancé Uptown Liz, il a décollé plus vite que je l’imaginais, ce qui m’a forcé à mettre la plupart de mon temps dans lui. J’ai cessé de prendre de marketing / PR clients et axé uniquement sur Uptown Liz.

Le plus grand défi pour moi est d’apprendre où mettre mon temps et de se concentrer sur quelle partie de l’entreprise. Il semble toujours y avoir plusieurs choses qui ont tous besoin d’être fait à la fois (et qui sont tout aussi importants).

LADYBRILLEmag.com: Indépendamment de la réussite, nous avons tous des jours de défaite, alors comment pouvez-vous continuer tout au milieu de ces moments?
Ramona Russell: J’ai certainement mes mauvais jours sur l’entreprise. Malgré son succès, j’ai des doutes que l’entreprise va succéder à l’échelon je le souhaite. Parfois, ces mauvais jours (ou des doutes) conduisent à de nouvelles idées sur la façon de résoudre quelque chose, et d’autres fois j’ai laissé moi-même les mauvais jours et de circuler.

LADYBRILLEmag.com: Pour nos lecteurs qui marchent à travers le cancer avec vos proches, pouvez-vous partager quelque chose que vous avez vécu au sujet des soins quotidiens et la tenue à l’espoir au cours de leurs batailles?
Ramona Russell: Je vais parler de ce que c’est que d’être un membre de la famille proche d’une personne aux prises une très, douloureux et le cancer terminal. Depuis que ma sœur a été diagnostiquée administration depuis le début (après avoir été diagnostiqué à 23) – et a été tellement mal – il a été difficile d’avoir espoir. Il était deux ans et demi de (principalement) de mauvaises nouvelles, séjours à l’hôpital, chimio, radiothérapie, etc Malgré cela, vous vous trouvez toujours l’espoir d’un miracle, je pense que c’est la nature humaine. Et quand vous êtes à la fin de celui-ci, il n’ya rien qui se sent encore plus vide, triste ou perdu. C’est un grand sentiment de désespoir.

Je savais dès le début (sans doute) que je ferais tout ce qu’il fallait pour aider ma soeur. Je savais que notre temps était limité, et je voulais être capable de regarder en arrière et de savoir que j’étais là pour elle.

LADYBRILLEmag.com: Un message spécial pour les survivantes du cancer du sein et leurs familles de ce mois spécial d’Octobre?
Ramona Russell: Mon message serait de mettre votre santé en premier, car sans elle, vous n’avez rien. Une partie de mon objectif avec Uptown Liz est d’encourager les gens à être leur avocat propre santé. Si vous savez quelque chose est “off”, Continuer à creuser jusqu’à ce que vous trouver les réponses. Tout simplement parce que quelqu’un est un professionnel des soins de santé ne signifie pas qu’ils ont raison à 100% du temps. Vous êtes en charge de votre corps et personne d’autre va le prendre autant au sérieux que vous voulez.
~ Interview Camille Wall

Related posts:

1. Idris Elba on Cover of Uptown Magazine -Feb/March 2010 Issue
2. Sabrina Iyadede, Ladybrille Magazine Woman of the Month
3. AFI’s Dr. Precious Moloi-Motsepe, Ladybrille Magazine Woman of the Month

Tinu a graduate of New York University (NYU) with degrees in finance and marketing began her foray into modeling in high school. Her modeling later turned into a lucrative career that saw her grace the cover of Oprah’s long time makeup artist Reggie Wells book, “Face Painting.” Tinu also walked global catwalks and appeared in high-end international campaigns and magazines.

In 2003, she debuted her freshman album, “Rhythm of Love.” Like her modeling career, her singing career was also successful. Within a year of the album debut, she sold over 250,000 copies and her album was nominated for the Soul Train Lady of Soul R&B/Soul Album Release Awards. It wasn’t all success all the time. In fact, the success came with its own problems which eventually made Tinu take a break. Her break? Globetrotting to exotic, exquisite countries like Italy, Cambodia, Greece, Japan, Thailand and Morocco.

The very savvy fashion designer and entrepreneur also found time during her music hiatus to operate her successful company www.myuniqueshop.com selling accessories (shoes, handbags, jewelry), some of which were all the rave at the 2005 Oscars. We could go on but think it best you hear directly from Tinu our Ladybrille Magazine Woman of the Month!

LADYBRILLEmag.com: Tinu it is good to connect with you!
TINU: Likewise Uduak, so happy to be part of Ladybrille magazine. I am honored.

LADYBRILLEmag.com: What don’t you do? Many might recognize your face but not really know you. Introduce yourself?
TINU: It’s Tinu, shorten for Tinuola, born to Nigerian Parents in New York City, singer-songwriter with a sophomore album due out this October and among many other things I also find time to run my accessories design company.

LADYBRILLEmag.com: What I really love about you is your very global feel. Tell us how many countries you’ve visited?
TINU: (laughs) I have God to thank for that. Yes I have been to quite a lot but there are still some missing on my list of places to see such as Australia, New Zealand, Peru, Chile just to name a few. I get a special high whenever I’m in a foreign country. I just immerse myself in the culture and blend in.

LADYBRILLEmag.com: How many languages do you speak?
TINU: It’s hard for me to even figure out a number because most of them are not fluent such as Arabic, Hebrew, Italian, French, Hindi. I know my way around these languages whenever I am in the country of their origin. It helps a lot to try and speak their local dialects. In other words you can call me a “sponge” of languages wherever I go but once I return to the states and don’t use the language anymore it becomes a working knowledge. This was the case with Norway where I understood and spoke the language in 1999 during my visit, but haven’t used it since my return to the states. All I seem to remember now is “yes” in Norwegian. That really blows!

LADYBRILLEmag.com: What is most exciting country you have visited so far?
TINU: I am so in love with Thailand right now. It was India for a while but since my 3rd visit to Thailand last December I can’t get my mind over the place. It’s pure heaven on earth! I mean seriously, where else will you get a 2 hour massage for $5? Or have to be asked how you would like your fish prepared minutes after being caught from the ocean? It’s just splendid!

LADYBRILLEmag.com: (I have heard how amazing Thailand is but I am yet to visit, can’t wait!) We will get to your music and your recent “Wild Things” video but first let’s talk fashion! You were at the height of your modeling career and then you disappeared. What happened?
TINU: (laughs) I didn’t disappear. I have been here all along but decided to go in a different direction and fashion such as building my accessory line and company where I do one of a kind designs for collectors and private label for high end department stores worldwide. I never found my modeling career promising. For me it was just a stepping stone. These days it’s few and far in between because I am so busy doing what I really love, designing and most recently writing songs. I knew from day one the shelf life of a model’s career was limited so I was not dumb enough to sit on my buns thinking it was going to last forever. I left before it left me, and now I am in a much happier place.

LADYBRILLEmag.com: Give us a sense of the kinds of shows you did when you were at the peak of your modeling career?
TINU: It’s all so blurry to me now coming to think of it. It’s not a memory lane I wish to travel again ever. I let the past be the past. I don’t think about at all. Pictures from those days are stored deep in my storage room in New Jersey.

LADYBRILLEmag.com: How many shoes do you have? Let’s get your shoe addiction out there right away. (laughs)
TINU: WOW!!!! You are brutal (laughs) Hmm. . . “mum” is the word on that one. Tell you what, I promise to tell during my next project which I am working on at the moment and will be released end of next year. Then you will get to see what the fuss is all about, all the skinny and the dirt about my shoe collection. Yes I admit the number is insane. This led to my Shoeholic song which we are about to shoot the video this coming Labor day weekend. My shoes are the stars of the video, I am just a prop in it. The video tells a lot about my “shoeholism.” God help me. (laughs)

LADYBRILLEmag.com: (laughs) You are also a designer, accessories and jewelry. Tell us a bit more about your line?
TINU: I do a lot of private label such as designing for other company’s brands, with their names on it. I have my own line with my name on it but most of the time they are custom order, one of a kind. I am known among some collectors as the “shoebag lady”. That is because I invented a particular style of bags that happens to look like shoes. I make them in New York and Italy. They were seen at the oscars a few years ago and also in gift bags. I don’t mass produce my line as I personally don’t like mass produced items, hence, the reason for my collection of Haute Couture in Paris. There is nothing like owning a piece of art that was designed just for you. Yes fashion is art, my shoebags are pieces of art collection. Some you might see on www.myuniqueshop.com but people better hurry because whatever is on that site is the last and I seldom sell to online stores.

LADYBRILLEmag.com: Back in the days you also dabbled in music and went by the name of T.Naija. What happened to the T.Naija name?
TINU: The name was voted out by my new management team. Besides I was ripped off on the first contract on the first album. It debuted on the billboard chart, got lots of international press and sold hundreds of thousands, but I was not seeing my money coming in. I was told I had to do another album to get part of the residuals from the first. So I called their bluff and left but I was under contract and could not release another album until it was finished. By the time it was over last summer I dusted myself and regrouped. The new group did not like the old name. They told me to keep the Tinu name a brand like my accessory line and change my stage name, the same name my mother calls me by the way. I thought they were kidding but they were serious. They did a survey amongst my fans and to my surprise they all chose “Tinu.” And that was the verdict, it stuck. I actually like Tinu to be honest, I really do.

LADYBRILLEmag.com: New look, new site and new album. How would you describe your music style?
TINU: I would say it’s more pop rock as supposed to the first one which was more R&B, soul in some cases. The new album which is due out this October (available on www.tinuonline.com linked to iTunes, Amazon and other retail sites) consist of just about all genres. I have never liked to pigeon hole myself. I think the more diverse an album is the better. There is no point being one genre these days when everything is downloadable. Having a multi-genre enables me to reach out to all types of fans who are not obligated to buy a whole album just to get to that one rock song they like. Now all they have to do is download that one song. This way all types of fans can buy the type of genres they like from one album There is no longer a need to buy the whole turkey just to get the thigh. The music style lies in the ears of the listener.

LADYBRILLEmag.com: “Shoeholic” and “Addicted” are both tracks on the album that let’s the secret out on your addictions. Share with us inspiration for both tracks.
TINU: The “Shoeholic” song was born while I was busy arranging and looking through my collection only to find one particular pair had been purchased twice. I was going through them and singing to them at the same time. It occurred to me that the song might be doable on my album and just like that I started to sing the song into my recorder. Talk about a joke being real. “Addicted” I wrote while I was in need of some loving, I am no different from any other woman I too have needs. Just like that, the song was born out of “desperate” needs. (laughs)

LADYBRILLEmag.com: I like the rock and roll “My Life” track. That’s a cool track. What brought about that song?
TINU: Family members who would not mind their business. They had poked their noses where it didn’t belong and out of anger just after receiving their phone call I started blurting out to myself, singing the song with all the anger in me. Then I thought…hmm…why not let them hear the song on my album, and voila!

LADYBRILLEmag.com: When you were T.Naija, Africa’s music industry was not at the place it is today i.e. MTV Africa Music Awards which is coming right around the corner. Do you think the continent is ready for your kind of music?
TINU: Good point. It’s amazing how things (have) changed since 2003 when I released my first album. I really don’t know how they will receive my kind of music to tell you the truth. I mean let’s face it how many Africans are into Pop Rock or Rock? (In Nigeria, for example) a lot of them like what they call Nigerian Hip-Hop or something along those lines. However, MTV Base Africa accepting and playing “Wild Things” proved me wrong. I received lots of emails from fans across Africa telling me about the video and the song. I was shocked to the core. I underestimated the continent entirely. I am so happy about the result. I didn’t see that coming at all. I think Africa is growing at a very fast pace and I am so proud to be part of the phenomenon more so now than ever. It is a good time.

LADYBRILLEmag.com: For the USA and European market, what are you doing differently to really push your music out there this time around?
TINU: The first album we did a lot of store promotion and as you know, the music industry didn’t have a strong online presence like they do today. The internet now has taken over the jobs of the stores. Lots of music stores are no longer in business. Case in point Virgin Megastore, FYE and others. Even magazines are folding in (Vibem Blender, Honey). Having an online presence today really makes a difference. Back in 2003 we would have had to pay some promoter in Europe $100k minimum to create a presence for my album there but today all you have to do is make a lot of noise with a few ads here and there on Facebook, Myspace, and others for fans in far away regions to know about your project. People in countries you have never even heard of are writing to you saying, “hello, can’t wait to get your album.” That is priceless.

LADYBRILLEmag.com: Thank you Tinu for being our Ladybrille Woman of the Month and much success in all you do.
TINU: The pleasure is mine. I am so flattered and honored, totally speechless to say the least. Thank you so much for giving me this opportunity. It is I who should be thanking you. “E seun gan” (translated from the Yoruba language to mean “thank you so much”).





~by Uduak Oduok

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1. Ladybrille Woman of the Month, Douyé
2. Ladybrille Woman of the Month, Abenaa Frempong-Boadu
3. Sabrina Iyadede, Ladybrille Magazine Woman of the Month

Behind the scenes working to produce Arise Capetown Fashion Week is our August Ladybrille Magazine Woman of the Month, Dr. Precious Moloi-Motsepe. In South Africa’s world of fashion and entertainment, Dr. Moloi-Motsepe has made a powerful impression as Chairperson of Africa Fashion International (AFI), a company that parallels IMG World (producers of New York Fashion Week) in terms of quality and caliber of Fashion Weeks in South Africa. AFI produces Arise Africa Fashion Week, Arise Cape Town Fashion Week, Durban Fashion Week, Audi Joburg Fashion Week and Joburg Fashion Week, among many fashion events. Ladybrille Magazine caught up with the respected philanthropist, mother, wife and successful brilliant businesswoman to learn how she does it all!

LADYBRILLEmag.com: Who is Dr. Precious? How do you see and define yourself?
Dr. Precious Moloi-Motsepe: Wife and a mother of 3 kids. Chairperson of African Fashion International, Director of Motsepe Foundation. I am a passionate businesswoman who tries to lead a life of purpose and to bring up the best in others.

LADYBRILLEmag.com: Your previous career was as a medical doctor. In 2006, your family acquired a controlling stake in Leisureworx which is now Africa fashion International [AFI], of which you are Chairman. For you, when did you get your “aha” moment to quit your practice to become a fashion business woman?
Dr. Precious Moloi-Motsepe: I quit clinical medicine after my third child was born to be home with him and to focus on our family foundation. My interest in fashion was from a development perspective and helping to find and promote designers both locally and help them run thriving business. South African designers are very creative and need to push their creativity as a selling point in the very competitive fashion industry.

LADYBRILLEmag.com: Whenever there is an existing forerunner in business, it gets interesting when a competitor emerges. Your emergence into the South African fashion industry received mixed reviews. How do you respond to statements regarding your monopoly of the South African Fashion events production market?
Dr. Precious Moloi-Motsepe: AFI recognizes and applauds the efforts of all stakeholders within the industry who make a positive contribution. AFI is passionate about what it does. We worked very closely with all stakeholders to create a common vision of a thriving industry. We aim to improve the quality of fashion design output from South Africa and Africa, to promote African brands, and to dramatically raise the profile of fashion designers from the continent. This position brings with it enormous responsibility, one which we do not take lightly.

Our business is to make sure that designers sell their collections at the fashion weeks and this contributes towards sustainable businesses which eventually will employ more people. We need the assistance of many key stakeholders and partners in order to achieve and maintain this common vision.

LADYBRILLEmag.com: From a business angle and with an eye towards the designers that participate in fashion weeks, what is your take on the allegations that there are too many fashion weeks in South Africa, many of which AFI spearheads?
Dr. Precious Moloi-Motsepe: If one looks at the global fashion calendar, you will notice that there are now more fashion weeks, than there are weeks in the year. There is an ever increasing global competitive matrix in terms of the fashion week space. Our focus is on finding solutions which enable Africa to shine in this space. A major development and improvement born from 3 years of careful planning and market research, is the advent of Arise Africa Fashion Week.

Arise Africa Fashion Week (saw) the consolidation of all major fashion designers under one roof, a truly continental event which (hosted) 51 designers from over 20 African countries.

[A]rise Africa Fashion Week is (our) practical solution to getting one week where international media and buyers (are) able to see under one roof some of the continent’s best designers.

LADYBRILLEmag.com: Since AFI’s emergence under your leadership, I have seen very strong marketing and public relations efforts to brand AFI as the leading agency in Africa for African fashion event productions. What is your personal branding philosophy?
Dr. Precious Moloi-Motsepe: My personal branding philosophy is the same as AFI’s, the principles are equally transferable and applicable.

Broadly speaking, at AFI we believe in extensive market research in order to understand the landscape within which we operate. This is the base knowledge required for our brand strategy, to know and understand our market. We then formulate a brand plan around some extremely stringent targets and we set very high standards. We are ruthless in our pursuit of the goals we set ourselves and do not compromise on issues of integrity, innovation, development, transformation and excellence.

LADYBRILLEmag.com: Very often event producers produce shows, designers participate and then it is over. In the case of Sanlam SA Fashion Week, I see an effort for an ongoing long term relationship that truly builds the industry whether via seminars, craftsmanship workshops and so forth. Share with us similar efforts AFI has done to raise the bar and truly help make the SA Fashion industry stronger?
Dr. Precious Moloi-Motsepe: Long-term vision, goals and relationships are vital to the long-term sustainability and success of any business. It is in this spirit that we concluded a five-year agreement (the most significant in the history of African fashion) with Arise Magazine, as title sponsors of Arise Africa Fashion Week, and other projects, soon to be announced.

We are very passionate about the development of the designers and of the industry as a whole. We have had numerous seminars that deal with day to day requirements and also their long term strategy. The most recent seminar we organized involved key business people, analysts, government and small business together with designers to help them understand and plan better in this global economic down turn. We have also started a broad mentorship program that involves young designers to get hands on experience at the fashion week. This includes other young people who want to go into other areas in fashion such as fashion journalism, photography, fashion week production etc. This is a hands on approach to expose more people to the industry. We are also in serious discussions with other stakeholders which will see the unveiling of further long-term agreements. These tangible long-term agreements and partnerships are the foundation for success and enable AFI and our partners to focus on growth and the development of the sector.

LADYBRILLEmag.com: As you know Ladybrille Magazine is focused on exposing Africa’s sophisticated and cosmopolitan fashions and (entertainment) to Western consumers. When we started, for example, there was one You Tube video, actually from SA, on Africa’s contemporary fashion industry. Today, there are many. What are your predictions as you observe trends and also as an influencer on where you see African fashions going in the West, particularly the USA?
Dr. Precious Moloi-Motsepe: With the world shrinking each day, global access to Africa’s creative output has become easier than ever before. From traditional craft techniques to signature color palettes and patterns, there has been a recent surge of African influence in fashion capitals around the world. While this is in no way a new trend, it is now also starting to work conversely as more Africans are equally exposed to the rest of the world. With available technology, geography is no longer the obstacle it once was. And of course this has a dramatic influence on the creative output.

African designers are now seeing themselves in the context of the world, and this can’t help but instill a more global relevance to their work. Of course, distinct signatures are still apparent. But the work starts to signify a coherent internal process. It has moved beyond items that may have previously been viewed and used as “inspiration” by the industry abroad, and is now striving to be the end product in itself, make sense and be desirable in markets outside of Africa. The fact that globally we are moving to a place where people have grown weary of processed products spun off an unending production line also bears well for the African designer. In these times when so much seems uncertain, there is a desire for human, meaningful things – not just a product, but something made by human hands, something that’s been invested in, worked on. Something precious and unique. Across Africa, creativity has often been about expression of self, of remaking or altering existing objects, personalizing, adding more soul, if you will. In a sense, the time seems ideal for these two roads to cross.

LADYBRILLEmag.com: Nigeria like SA is very aggressive in getting the word out with respect to a more progressive way of looking at Africa through its entertainment industries. You have teamed up with a media colleague who is also a business mogul, Nduka Obaigbena, for Arise Africa Fashion Week. How did that collaborative effort come about?
Dr. Precious Moloi-Motsepe: A brief meeting in Davos at the World Economic Forum. A recognition of common goals, team effort and lots of sweat.

LADYBRILLEmag.com: You are a mother, wife, mompreneur [smiles] and you appear to juggle all acts well. For us, that makes you a very Ladybrille (brilliant) woman. Nevertheless, define for us what you think makes a brilliant woman and entrepreneur?
Dr. Precious Moloi-Motsepe: 1) Have confidence in yourself; 2) Work hard but smart; 3) Engage people, you never know where your biggest opportunity is going to come from; 3) Invest in personal development and develop those around you; and 4)  Have fun. Love what you do and find purpose in what you do.

~Interview by Uduak Oduok

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1. Arise Capetown Fashion Week
2. Arise Magazine Ends Sponsorship Agreement with Africa Fashion International, Heads to Paris Fashion Week
3. Sabrina Iyadede, Ladybrille Magazine Woman of the Month

LADYBRILLEmag.com: Hi Omatu! Your background is so rich. Tell us a bit more about your heritage?
Omatu: My mother is from Austria and my dad is from Nigeria. He is Ibo (Eastern part of Nigeria) I was born and raised in Vienna.

LADYBRILLEmag.com: You have a very creative background. Share a little bit of that with us?
Omatu: I always wanted to be on stage singing and dancing but I also wanted to become a fashion designer. So, my mother decided to put me into design and musical school at the same time, which was great! I could not decide between music and fashion…but growing up in a conservative country, becoming a fashion designer was easier to achieve back then.

LADYBRILLEmag.com: If you were not designing, what would you be doing?
Omatu: Singing and dancing

LADYBRILLEmag.com: But of course! What are your greatest accomplishments so far?
Omatu: Fitting Michelle Williams from the former Destiny’s Child group for the VH1 Divas. I have also done a couple of music video styling such as styling T.I ft Jamie Foxx.

LADYBRILLEmag: What is the FULANI brand all about?
Omatu: Fulani is full of sex appeal, self- confidence and elegance inspired by the Fulani tribe. We emphasize quality and (functionality). Our work is mostly with silk fabrics. The Fulani style is very classy with a lot of love for details. Designs are sexy featuring tasteful low cut and backless dresses and jumpsuits

LADYBRILLEmag.com: How does your brand resonate or translate to the Ladybrille American or European woman who wants to wear FULANI?
Omatu: Well the Fulani brand has the same motto like Brilliant Lady- Ladybrille
The brand is Afro- European, accessible for the modern African woman as well as for the American or European woman!

LADYBRILLEmag.com: Do any of your designs have an African inspiration to them?
Omatu: Of course especially the C2A collection (Coming to America) . . .

LADYBRILLEmag.com: What’s your favorite thing to do to help you unwind after a crazy day?
Omatu: Good food and silence!!!!

LADYBRILLEmag.com: What is playing in your IPod?
Omatu: R. Kelly

LADYBRILLE.com: The most exotic place you’ve visited so far is?
Omatu: St. Lucia and Dominican Republic

LADYBRILLEmag.com: What is the one item in your purse you can’t live without?
Omatu: My Blackberry

LADYBRILLEmag.com: What would you say are the qualities of a brilliant designer?
Omatu: To design [clothes] that are unique, outstanding, sexy [yet] functional and comfortable.

Visit FULANI site for retail stores near you in Europe and the USA
~Article by Staff

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1. Ladybrille Woman of the Month, Amabel Niba
2. Krista Karo, CEO Instyle Belly, Ladybrille Woman of the Month
3. Ladybrille Woman of the Month, Tomiko Fraser

LADYBRILLE.com: Sounds good. We will. How would you describe your style sense and philosophy?
InStyleBelly: My style and philosophy are really one in the same. I like to wear whatever is comfortable. I prefer not to wear clothing that is rough on the skin or itchy. I like good-quality soft fabrics . . . I like to wear all sorts of colors and try to keep up with current seasons and trends. I always keep an eye out for good “classic” pieces that will last for years no matter how trends change. I find there are so many ways to mix and match classic pieces with current fashions trends. By doing this, you can save a lot of money by not having to buy a whole lot of pieces, just a few new ones, and then accessorize. . .

LADYBRILLE.com: Since you are our Ladybrille {brilliant lady} Woman of the Month, what to you makes a woman “brilliant?”
InStyleBelly: A “brilliant” woman is one who possesses a high level of self-confidence. She’s not afraid to go after something that she truly believes in and she does it well. A “brilliant” woman doesn’t need to have a “career” outside the home to be considered such. Stay-at-home moms have truly earned this equal right.

Related posts:

1. Omatu Gottschlich, Ladybrille Woman of the Month
2. Ladybrille Woman of the Month Florence Azria, the Shoe Goddess that Keeps Giving One Community at a Time
3. Ladybrille Woman of the Month, Adama Kai of Aschobi Designs!

What, or who, was the catalyst for this evolution? Her name is Bukky George Taylor aka Bobby Taylor and she is our Ladybrille Woman of the Month for March 2009!

Over the last few years, Canadian based yet world jetsetter Bobby Taylor has taken the Nigerian entertainment industry by storm. Her clients include hip-hop sensations Eldee and M.I., singer D’Banj, stylist to the stars Remi Fagbohun, and others. Truly the innovator, Taylor through her business Bobby Taylor Consulting has given the Nigerian entertainment industry a facelift.

Recently, LADYBRILLE.com caught up with the talented Bobby Taylor. We chatted about everything from her family, her personal style and her favorite fashion designers, to challenges she’s faced so far in the industry.

We give you Bobby Taylor!

LADYBRILLE.com: You have emerged as a leader in Nigeria’s PR industry. Please tell us about your journey thus far. How did you get your start in the business?
Bobby Taylor: It’s a bitter sweet journey when you start your own business. There is so much to learn where public relations is concerned. I learn something new everyday! As challenging as it might be, it’s a fantastic line of business. I have a passion for PR and for people in general so it works well for me.

I got started when I got my calling! I was inspired by very many people around me and I knew I could bring a lot into the world of Public Relations and so I went for it and I have absolutely no regrets.

LADYBRILLE.com: When did you know it was time to open your own agency? What was the start-up process like?
Bobby Taylor: I knew it was time to open up my own agency when I decided I was ready to do this and do it well and do it hard! I have always worked in the line of public relations and felt it was time to create a business that would provide excellent services.

The start up process was not easy. Picking a team, starting with a bit of capital, etc. No start up process is easy however; it was worth every bit of it!

LADYBRILLE.com: Thus far what has been your most challenging moment running Bobby Taylor Consulting?
Bobby Taylor: [B]alancing my work with family. I have been married for almost 6 years and I have a 3 year old . . . and I want to have a bigger family too, and then balancing all that with work has been the most challenging moment.

I have a very great partner who helps me pick up my slack sometimes so it’s great! Shuttling between two countries as well is not very easy either! Somehow, in all of this, everything is working out fine!

I think I am getting a hang of it though. I make sure I make time for the family because without them I am nothing . . . and then I also make time for work too. If it means sleepless nights then it means sleepless nights.

LADYBRILLE.com: Being that there hasn’t really been any one in the role of PR gatekeeper for Nigeria’s entertainment scene before you came along, what has that been like wearing that hat? What are some challenges that you’ve faced? Some great triumphs? What do you love about the industry?
Bobby Taylor: Do I wear the hat? I am humbled. It hasn’t been easy because there are tons of things that need to be set in place as far as the Nigerian entertainment scene is concerned. Our artists work hard and I appreciate hard work . . .we need more structure in the industry and these artists cannot do it alone. Other than artists, there are the authors, the poets, the small businesses, the big businesses, the events, the products and the personalities that need PR specialists.

I would say that I have faced challenges in the area of people not understanding what a publicist is and folks not seeing the need to have a publicist. It is a big battle because our big artists and even emerging ones, need publicists! I think the greatest triumph for me is seeing other publicists in Nigeria emerge. I love it. We need it!

I love the life of the industry . . . its always throbbing . . .its always fresh, it’s always new. . . there is always something going on. Nigeria’s entertainment industry doesn’t ever sleep.

LADYBRILLE.com: You’ve also broken in to fashion representing clients like stylist Remi Fagbohun and the like. Tell us what that’s been like thus far. Is that a completely different animal than working for the musicians and other entertainers?
Bobby Taylor: I learnt a lot working with Remi Fagbohun, who is an amazing New York celebrity stylist by the way! I learn a thing or two from the various personalities that I come across and I trust they learn from me too! Fashion is definitely a different market than entertainment. Each client is different regardless of whatever industry they are in. The job is putting them in the forefront of media and making sure that their target market is reached and that the image of the client is on point and a lot more other things! Everyone is different and I guess that’s the exciting thing about my work . . .the different personalities. . . it’s fresh every time.

LADYBRILLE.com: How big a part of your life is fashion? Who are some of your favorite African fashion designers?
Bobby Taylor: I love fashion, it’s great but I have my own sense of fashion. I don’t follow trends; I am very much into unique things. My favorite African fashion designer is Chichi & Chichi E. While I probably cannot fit into any of their clothing, I appreciate their sense of style, the uniqueness of their clothing and their attention to detail. I don’t wear many clothing from African Fashion Designers but I do have a Tiffany Amber outfit that I love to shreds! So yes I love Tiffany too! I wear lots of polo’s from “Azure” as well! I love quality polo’s that I can wear with jeans because I am a jeans and t-shirt kind of female…

LADYBRILLE.com: Describe your look/your style?
Bobby Taylor: It depends on my mood! I like unique items…I don’t shop where everyone shops…If I see something and I like it then I will wear it. There are the days where I am wearing a tank top and sweats and my converse sneakers and then there are days where I am wearing a dress that makes me look like I work on a farm [she adds] trust me these peasant dresses are hot. . . and then there are days where I break all rules of fashion and then there are days when its time to be glamorous!

My hair always makes a statement . . . My hairstyle changes very often. I love accessories, afrocentric looking accessories. . . So my style is versatile . . .ha!

LADYBRILLE.com: As a person in the public eye, I’m sure people are always looking to see what you’re wearing.What are some tips that you can give our readers on how to be effortless chic?
Bobby Taylor: I am in the public eye and I simply just wear what makes me comfortable. You have got to be comfortable. When you are comfortable in your skin and in your outfit, your confidence will do the work for you!

To reach Bobby Taylor contact her at

Bobby Taylor Consulting
bobby(at)bobbytaylorpr.ca

~Interview by Niama Sandy

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