Burberry’s CEO on how she Turned Aging British Icon into a Global Luxury Brand #AngelaAhrendts

Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand by Angela Ahrendts The Idea: Before Angela Ahrendts became Burberry’s CEO, licensing threatened to destroy the brand’s unique strengths. The answer? Centralize design and focus on innovating core heritage products. When I became the CEO of Burberry,[...]

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