NOW Casting: Elite Model Look Nigeria Announces the 5th Edition of its Male & Female Model Search

“International acclaimed modeling competition – Elite Model Look which takes place in over 80 different countries is back, bigger and better for its 2012 edition. The prestigious competition has tremendously accelerated the careers of many aspiring and upcoming talents to become International top models and this edition will not be different.

Elite is offering thousands of girls and boys the opportunity to achieve their dreams and walk in the footsteps of top models like Tyra Banks, Naomi Campbell, Tyson Beckford, David Agbodji, Ty Ogunkoya, Cindy Crawford and Gisele Bundchen.
The relentless Elite Nigeria team will go to Calabar, Enugu, Abuja, Delta and Lagos for castings from Saturday 2nd June 2012 – Saturday 30th June 2012.

With the Elite Model Look Nigeria celebrating its 5th year anniversary, it aims to offer maximum opportunities for women and men to participate in one of the most renowned modeling contest and to maintain its reputation of being the world’s most prestigious agency.

At the end of the castings, 100 contestants will be selected to participate in the national contest that will be held in Lagos and after a rigorous screening exercise, 10 girls and 10 boys would be selected to participate in the finale on Saturday 1st September 2012.

Winners are not only selected based on their photogenic qualities, their personalities and their natural beauties but also on their potential to co-respond to current fashion trends.

The Elite Model Look Jury comprising of various individuals in the fashion and modeling industry will choose the most qualified contestants for the finale. The ultimate goal of this contest is to win a place in the World Final set to bring together different girls selected in different countries to secure a 3 Year contract with the Elite Agency.


The Elite Model Look Nigeria winner will represent Nigeria alongside 80 other countries and will get a chance to win 150,000 USD at Elite Model Finale in October 2012 in China.
• A chance to win a modeling contract with Elite Model Management Worldwide
• An All-Expense paid trip to New York City
• $1,000 Shopping Spree
• A Spread with a Top Magazine

• One year International modeling contract with Elite Model Management Milan, Italy
• All expense trip paid to Milan
• $1,000 worth of shopping
• Photo Shoot with a Top international fashion photographer

To take part in one of the Elite Model Look castings, applicants must be;

• Between the ages of 14 and 22 years old
• Minimum height of 172cm/5’8

• Between the ages of 16 and 25 years old
• Minimum height of 179cm/5’11

1. All applicants should come to the casting venues with two recent pictures of themselves – A head shot and a full body shot.
2. If you are under the age of 18, a parental authorization letter is required at the casting venues.
3. Applicants should wear as little make-up as possible and wear outfits that show their figures (Ladies – Skinny jeans or leggings and Gents – A Basic T-Shirt & Jeans).
4. Female applicants should come to the casting venues with their natural hair. False eyelashes or coloured fingernails would not be accepted.

Casting Dates

Date: Saturday 2nd June 2012
Time: 9 AM – 1 PM
Venue: Dannic Hotel, 3 Edem Close, Upper Chime Avenue New Haven, Enugu

Date: Saturday 9th June 2012
Time: 9 AM – 1 PM
Venue: Cubana Bar, 103 Ademola Adetokubo, Wuse II, Abuja

Calabar – in conjunction with Model Lunch Pad, University of Calabar
Date: Saturday 16th June 2012
Time: 9 AM – 1 PM
Venue: Channel View Hotel, 27 MCC Road, Calabar

Date: Saturday 23rd June 2012
Time: 9 AM – 1 PM
Venue: Kayriott Hotel & Suites, Km 3 Refinery Road, Ekpan, Effurun – Warri, Delta State

Date: Saturday 30th June 2012
Time: 9 AM – 1 PM
Venue: The Studio, 71 Raymond Njoku Str, off Awolowo Road, Ikoyi, Lagos
Registration is free; click here – to download the casting document

REGISTER NOW: Catwalk Collective Academy 2012

Brookstone International in conjunction with Catwalk Productions and Iwà presents ‘Catwalk Collective Academy.’ A 6 week intensive practical workshop on fashion and modelling for models, upcoming models, beauty pageant contestants, and those interested in fashion.

Understand the rudiments of strutting the ramp, catwalking & poise as a beauty queen, learn how to get picked at castings, developing a personal sense of style, acquiring the principles of etiquette, learning how to do your own makeup and SO much more!! And Also get a Certificate .

Facilitators include: Linda Ikeji (Celebrity Blogger and Super Model), Franka Asindi (Editor Complete Fashion Magazine), Warebi Martha (International Super Model & CEO Catwalk Productions), Ufuoma Ejenobor (Miss Earth 2004 and accomplished actress), Toni Tones (International Photographer and CEO The Fancy Hub), Mary Jane Ohobu (Business Head, Zaron Hair and Makeup), Jane Ekanem (Celebrity Stylist and Fashion Designer), Wale Ademokoya (Celebrity Photographer & Publisher Just U Magazine) Bisi Rahman-Olong (Miss Malaika 2004 and International Super Model) and so many others!!

Sessions starts 9th June lectures are Saturdays and Sundays only for 6weeks, limited slots available. The BEST STUDENTS stand the chance to sign with Beth Model Management (the no one Modelling Agency in Nigeria), with other great modelling Agencies, get a fully styled and made up portfolio for free + makeup goodies from Zaron. For more info call 08178063033 or send a mail to

Closing dates for registration is 30th May
Course fee: N30, 000.
Fees payable to: BrookStone International Values Limited.
ACC: 0028428096 GTBank.
After payment text teller number and name to 08178063033 and pick up registration form at Indigo Boutique, Ikeja – Lagos.

Where are all the Plus-Size Models in Nigeria?

I have always wondered why there are only a few plus-size models in Nigeria’s modeling industry. Nigeria is in West Africa and the definition of beauty greatly differs from that in Western nations, so why does the modeling industry not reflect the society it is situated in?

Before I go on, let me define what a plus-size model is. Plus size models are also known as “full-figured models,” “extended-sizes model,” and “outsize model”.

A good working definition comes from Wikipedia which defines  a plus-size model as “a person who is engaged primarily in modeling plus-size clothing. Plus-size models also engage in work that is not strictly related to selling large-sized clothing e.g., stock photography and advertising photography for cosmetics, household and pharmaceutical products and sunglasses, footwear and watches. Therefore, plus-size models do not exclusively wear garments marketed as plus-size clothing. This is especially true when participating in fashion editorials for mainstream fashion magazines.”

This is in contrast to the  skinny models used in Nigeria. In fact, Nigeria has the epitome of what the ideal model looks like, thanks to the successful Nigerian model Oluchi Onweagba-Orlandi. Oluchi has walked the runways in many countries in and out of Africa and now has her own agency called O Model Africa. Oluchi is skinny and has a thin frame with a size/frame that fits the American and European model industry standards of size 2-6. The question though is, is Oluchi and other skinny models (aka Lepas) like her the only standard of beauty in Nigeria’s modeling industry that  should be used in Nigeria? (If most Nigerian women are not a size 2-6, why create an image for them to attain that they cannot? Is this the launch of body image issues for young Nigerian girls to come?)

There is a huge market for plus size models in Nigeria and, all over Africa for that matter, plus sizes ranging from 10-14. Even Western nations are also now valuing plus-size models’ so why is Nigeria where a larger percentage of the women are plus size, not doing the same?Continue Reading …

Aimas Fashion Label by Tayo Shonekan

Just when you think you’ve seen it all, then the next item on the collection awes you even more! I speak of Aimas fashion label! Aimas takes conventional ‘tees’ and sasses it up with a colorful and creative designs while staying true to our signature African influence. The result is a perfect mix of traditional and modern designs that look great on most shapes.

The brand also produces beautifully handcrafted bags, belts, neck and hair accessories. Like the tee-shirts, these pieces are made by hand combining local African fabric with the finest modern fabrics and materials available. Indeed Tayo Shonekan, the creative force behind Aimas has been able to effortlessly express her style in a sassy afrocentric manner. The quirky afrocentric tee-shirt and accessories label launched its store “Aimas room” on Sunday the 29th of May 2011.Continue Reading …